BõKU™ SuperfoodTM was born out of necessity. When the founders’ son was diagnosed with with a focus problem in 1994, they rejected the automatic prescription for Ritalin® and began searching for alternatives to mainstream mind-altering pharmaceuticals.
The naturopathic physician the Rollés consulted had experienced recent success with a new powder supplement containing super green algaes, spirulina, and other potent, live foods. They were skeptical at first, but after seeing the results with their son, it ignited their passion for using food as medicine. “We began to realize that society may have become addicted to pharmaceuticals and that nature may actually have better answers to all our ailments,” noted Lynn Rollé. Over the years they sampled and familiarized themselves with various Superfood products from all over the world.
Both Reno and Lynn Rollé attend a health retreat in Calabasas, California a couple of times each year. This retreat is often referred to as a yoga and hiking “Boot Camp.” Each day, they hike an average of 14 miles and do several hours of yoga and various other exercises. All while restricted to 1400 calories of organic vegetarian food, organic decaffeinated teas and pure water. It was during these retreats that they began experimenting with their own Superfood formulations to ascertain the direct benefits they were receiving.
Lynn has a thyroid condition and like many women her age, has experienced wildly fluctuating hormone levels and the related challenges. They began early tests by including an incredible substance from high in the mountains of South America called Maca. A nutrient dense Superfood, Maca has been used for thousands of years to balance endocrine function and as a fertility and sexual enhancement food. It’s also amazing for pure energy without the spikes and crashes associated with caffeine and other stimulants. They were absolutely blown away by the effects they experienced flooding their blood with pure organic nutrition during these intense experiments. Well into their 40s, they were out-hiking, out-lifting, out-running…out-performing other members that were sometimes more than 20 years younger! Lynn’s thyroid condition is gone and she’s lost almost all of the 20 extra pounds she had been carrying around since her children were born.
In 2005, Reno co-created an historical best seller on the subject of natural cures. “Natural Cures They Don’t Want You to Know About” was number one on the NY Times list for 18 weeks, has sold in excess of 10 million copies and is widely considered the most successful self published book of all time. This experience vaulted their interest in natural medicine even further and placed Reno in the company of some of the most brilliant medical doctors, homeopaths, herbalists, naturopaths, and organic formulators.
The Rollés began working with these amazing minds to create the ultimate full spectrum Superfood. After working for several years on countless formulations, BõKU™ International was officially launched in July 2007.
They realized that key to success would be overcoming both the taste and price barriers common in the Superfood space. They included lesser known fruits and other Superfoods in a proprietary blend to arrive at the most nutrient dense and great tasting product possible. They searched the world for the absolute best ingredients and strived to set the highest possible standard by having their formula certified Organic, Kosher and Vegan. They then developed a direct marketing model that would allow consumers to order their product via television documercial and internet website. This will eliminate several layers in the traditional retail distribution model and allow BõKU™ International to get their product in the hands of consumers where it’s needed most, at significant savings.
Recently, NaturalNews.com, the most heavily trafficked website on natural health, featured an independent review of BõKU™ Superfood in an article by Health Ranger, Mike Adams. He honored them with the first ever, “Natural News Best Superfood” Award. (See, http://www.naturalnews.com/022566.html). As of January 30, 2008, they have thousands of new customers from all over the world!