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What is Umami?

Umami, also referred to as “The Fifth Taste,” is a Japanese term that describes the 5th flavor beyond sweet, sour, spicy and bitter and is often associated with the ubiquitous deliciousness of fat.

 

Crave what is good for you!

You may already be the kind of person who craves veggies. On the other side of the spectrum, you might be the kind of person who refers to veggies as “rabbit food.” If you’re the latter, you might need a gentle nudge in the right direction. Cue Umami. Add this spice to cooked or raw veggies (or any healthy dish for that matter) and watch as you start to not only enjoy, but CRAVE veggies. Researchers think craving Umami comes from the mind’s association with savory and nutritional – think back to caveman days when the main diet was savory, fatty meat. Don’t stop at tricking yourself to eat veggies, using Umami on veggies works wonders on even the pickiest of kids!

 

A (couple) steps beyond Umami.

Where does the nutritional aspect come in? Just the flavor Umami alone doesn’t necessarily mean more nutrition. But you know us, we’re all about nutrition! Thus was born our line of Umami spices which has a magical and powerful blend of nutritional yeast, toasted white and black sesame seeds, onion powder, garlic powder, coriander, cayenne, black pepper and pink himlayan salt. Think amino acids, vitamins, folic acid, fiber, micronutrients …and beyond.

 

Ready to try out BoKU Umami? We have three flavors that just rolled out, read more here!

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