your Planet, your Health, your Super Food!
Founder’s Story 2017-12-04T23:26:31+00:00

BōKU Founders’ Story



CEO/Co-Founder BōKU® International


Lynn Rollé is a 2014 and 2016 Ernst & Young Entrepreneur of the Year Nominee, a visionary executive for over 20 years, the wife of Reno Rollé, and mother of two beautiful children Reno Jr., and Ryann, alongside her four legged children, Rasta and Ziggy. BōKU® INTERNATIONAL, Inc. was born from a Mother’s desire to use nutrition as medicine to support the health and well-being of her family. In BōKU® she’s finally found a career she loves dearly and believes in wholeheartedly.

Creation of the award-winning is the culmination of over 12 years of personal research, countless hours of formulating with the industry’s most trusted experts, and the unrelenting love of a mother trying to find a natural cure for her child’s ailment.

BōKU® aims to extend the family by positively impacting the highest number of people possible with the healing power of whole food, organic nutrition and globally conscious lifestyle products. This vision may yet become Lynn’s greatest gift to a world so desperately in need of quality, organic nutrition for the well-being of ourselves and our planet.



Chairman/Co-Founder BōKU® International


Reno Rollé is a 2014 and 2016 Ernst & Young Entrepreneur of the Year Nominee.

Previously CEO for Shop America USA, Reno co-created the book and marketing campaign for “Natural Cures ‘They’ Don’t Want You to Know About.” This book held the #1 spot on the NY Times Best Seller List for several weeks from 2005 to 2006 and has sold an estimated 10 million plus copies worldwide. The success of this book helped propel Reno’s passion for organic nutrition leading to his eventual co-founding of BōKU® International.

Reno Rolle is an R&D 100 Award winning inventor and has a diverse background in television marketing and film that began in 1994 with his role as co-founder of HSN Direct, a joint venture with Home Shopping Network, Inc. Here Reno oversaw all aspects of new business development, media, production, regulatory compliance and operations. In 2002 Reno founded National Lampoon Home Entertainment and produced several comedic feature films and direct to video DVDs.

Now residing in Ojai, California with Lynn and family, Reno is focused primarily on his duties as Chairman and spokesperson for BōKU®. He frequently speaks at schools and industry gatherings on the subject of super foods while constantly striving to make a sustainable positive difference in the world.

Find out more about Reno Rolle.