Chairman/Co-Founder BōKU® International
Reno Rollé is a 2014 and 2016 Ernst & Young Entrepreneur of the Year Nominee.
Previously CEO for Shop America USA, Reno co-created the book and marketing campaign for “Natural Cures ‘They’ Don’t Want You to Know About.” This book held the #1 spot on the NY Times Best Seller List for several weeks from 2005 to 2006 and has sold an estimated 10 million plus copies worldwide. The success of this book helped propel Reno’s passion for organic nutrition leading to his eventual co-founding of BōKU® International.
Reno is an R&D 100 Award winning inventor and has a diverse background in television marketing and film that began in 1994 with his role as co-founder of HSN Direct, a joint venture with Home Shopping Network, Inc. Here Reno oversaw all aspects of new business development, media, production, regulatory compliance and operations. In 2002 Reno founded National Lampoon Home Entertainment and produced several comedic feature films and direct to video DVDs.
Now residing in Ojai, California with Lynn and family, Reno is focused primarily on his duties as Chairman and spokesperson for BōKU®. He frequently speaks at schools and industry gatherings on the subject of super foods while constantly striving to make a sustainable positive difference in the world.