Why Vitamin C Should be Part of Your Daily Routine

When we came down with a bad case of the sniffles as children, our mamas always dosed us up with tons of OJ because of its high Vitamin C content. And we know that nothing actually cures the common cold, but you better believe that mama knew best - vitamin C builds up our immunity, efficiently speeding along the healing process.

But did you know that Vitamin C is also beneficial during exercise, that it improves your brain function, protects your liver, and does like a hundred other things that most people have no clue about? And BoKU is in the process of formulating something amazing so that you can stay on top of your V-C consumption.

1. Vitamin C is Good For Your Skin

Taking Vitamin C orally is said to help moisturize dry skin, to reduce the appearance of wrinkles, and aid in collagen production, which makes the skin look firm and toned. This is why you may have heard that Vitamin C gives you a general "glow."  But more important than vanity, it's kind of like a natural sunscreen (but not a replacement for using actual sunscreen): "the antioxidant activity of vitamin C made it an excellent candidate as a protective factor against UV irradiation," It can also take care of damage that's already been done.

2. Vitamin C[hill]

Vitamin C can calm your shattered and overworked nerves - hallelujah! Its mechanism is simple - it lowers the amount of cortisol in the body (the stress hormone), and amps up the amount of oxytocin (the happy chemical).

3. Vitamin C helps depression

So, not only does Vitamin C chill you out when you're feeling overly wired, it also brings you up if you're feeling down! Pretty amazing how that works. So how does that work? First off, it enhances the brain's ability to transfer dopamine into norepinephrine, which is essential to keeping you alert and vigilant - you know, able to get out of bed in the morning. When people experience depression, they're likely lacking this important neurotransmitter. 

Studies also suggest that Vitamin C reduces Major Depressive Disorder in children. 

4. Vitamin C may increase libido

Oo la la! Throw your Viagra out the window, because vitamin C intake seems to increase sexual frequency in couples - but this might just be because getting into a better mood, gets you in the mood.

5. Vitamin C may help in the treatment of cancer

Yep, we said it - it could be a lifesaver if taken in massive quantities during cancer treatment. A recent study states that "high-dose vitamin C has been reported to show significant anticancer effects in vitro and in vivo," and that Vitamin C has the capacity to kill cancer cells.

6. Vitamin C is beneficial to pregnant mamas

Since BoKU is such a close family, this one hits very close to home with us. We are thrilled to learn that there is such a wonderful yet simple way to keep your unborn baby healthy! Studies have shown that mothers that have higher levels of Vitamin C in their blood generally give birth to babies with higher weight. And, it has been shown that a lack of Vitamin C in mice in-utero is detrimental to brain development.

BoKU Super C!

Stay tuned for an incredible formulation of Vitamin C that will be launched in the fall, featuring camu camu powder, acerola powder, and many other exotic C-packed super fruits!