We don’t want to bad mouth anyone (pun not intended) but let’s just say tooth paste is not on the same standards of health and cleanliness that Boku Smile is.Toothpaste typically has artificial sweeteners (to avoid putting sugar in), is ridden with fluoride and has turned into a “chemical soup” of sorts. Boku Smile on the other hand has no artificial sweeteners (or sugar for that matter), contains no fluoride or any other ingredient compromising to your health and is 100% natural.